Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman. competitive advantage through creative use of market information /
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
c1991.
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/BAR |
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| Copy [0401458695] | Available |