Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney..

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.. implications for marketing strategy /

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Bibliographic Details
Main Author: Hawkins, Del I.
Other Authors: Best, Roger J., Coney, Kenneth A.
Format: Book
Language:English
Published: Chicago : Irwin, c1995
Edition:6th ed.
Series:The Irwin series in marketing
Subjects:
Consumer behavior > United States
Market surveys > United States
Consumer behavior > United States > Case studies
Market surveys > United States > Case studies
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.834/HAW
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