Understanding consumer behavior / J. Paul Peter, Jerry C. Olson.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill. :
Irwin,
1994
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| Series: | The Irwin series in marketing
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.834/PET |
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| Copy [0401019896] | Available |