The management and marketing of services / Peter Mudie and Angela Cottam.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
1993
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| Series: | Contemporary business series
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| Subjects: | |
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| Physical Description: | xi,269p. : 85ill, tables (pbk) ; 25cm |
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| Bibliography: | Includes bibliography and index |
| ISBN: | 0750607890 |