Mudie, P., & Cottam, A. (1993). The management and marketing of services / Peter Mudie and Angela Cottam. Butterworth-Heinemann.
Chicago Edition CitationMudie, Peter, and Angela Cottam. The Management and Marketing of Services / Peter Mudie and Angela Cottam. Oxford: Butterworth-Heinemann, 1993.
MLA Edition CitationMudie, Peter, and Angela Cottam. The Management and Marketing of Services / Peter Mudie and Angela Cottam. Butterworth-Heinemann, 1993.
Warning: These citations may not always be 100% accurate.