Age, sex and social class : their effect on perceived risk and risk reduction / by V.-W. Mitchell and Pari Boustani. their effect on perceived risk and risk reduction /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Manchester :
Manchester School of Management,
1993.
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| Series: | Marketing working paper series ;
no.9301 |
| Subjects: | |
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