Creating value : the financial management of brands / findings of research, initiated by the Chartered Institute of Management Accountants ; and conducted by David Allen. the financial management of brands /
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Main Author: | Allen, David, 1937- |
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Corporate Author: | Chartered Institute of Management Accountants |
Format: | Book |
Language: | English |
Published: |
London :
Chartered Institute of Management Accountants,
1990
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Subjects: | |
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