Creating value : the financial management of brands / findings of research, initiated by the Chartered Institute of Management Accountants ; and conducted by David Allen.

Creating value : the financial management of brands / findings of research, initiated by the Chartered Institute of Management Accountants ; and conducted by David Allen. the financial management of brands /

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Bibliographic Details
Main Author: Allen, David, 1937-
Corporate Author: Chartered Institute of Management Accountants
Format: Book
Language:English
Published: London : Chartered Institute of Management Accountants, 1990
Subjects:
Brand name products > Accounting
Brand name products > Finance
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