The marketing of services / Donald W. Cowell.

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Bibliographic Details
Main Author: Cowell, Donald W.
Corporate Authors: Chartered Institute of Marketing, CAM Foundation
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation, 1991
Series:Professional development series
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/COW
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