Strategic marketing planning / Malcolm McDonald.
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
1992
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| Series: | Cranfield management research series
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/MAC |
|---|---|
| Copy [0400627752] | Available |