APA Edition Citation

Collins, A. (1992). Competitive retail marketing : dynamic strategies for winning and keeping customers / Andrew Collins: Dynamic strategies for winning and keeping customers. McGraw-Hill.

Chicago Edition Citation

Collins, Andrew. Competitive Retail Marketing : Dynamic Strategies for Winning and Keeping Customers / Andrew Collins: Dynamic Strategies for Winning and Keeping Customers. London: McGraw-Hill, 1992.

MLA Edition Citation

Collins, Andrew. Competitive Retail Marketing : Dynamic Strategies for Winning and Keeping Customers / Andrew Collins: Dynamic Strategies for Winning and Keeping Customers. McGraw-Hill, 1992.