Rathmell, J. M. (1974). Marketing in the service sector. Winthrop Publishers.
Chicago Edition CitationRathmell, John M. Marketing in the Service Sector. Cambridge, Mass: Winthrop Publishers, 1974.
MLA Edition CitationRathmell, John M. Marketing in the Service Sector. Winthrop Publishers, 1974.
Warning: These citations may not always be 100% accurate.