APA Edition Citation

Simmonds, K. (1986). Strategy & marketing : a case approach / Kenneth Simmonds: A case approach (2nd ed.). Philip Allan.

Chicago Edition Citation

Simmonds, Kenneth. Strategy & Marketing : A Case Approach / Kenneth Simmonds: A Case Approach. 2nd ed. Oxford: Philip Allan, 1986.

MLA Edition Citation

Simmonds, Kenneth. Strategy & Marketing : A Case Approach / Kenneth Simmonds: A Case Approach. 2nd ed. Philip Allan, 1986.

Warning: These citations may not always be 100% accurate.