Simmonds, K. (1986). Strategy & marketing : a case approach / Kenneth Simmonds: A case approach (2nd ed.). Philip Allan.
Chicago Edition CitationSimmonds, Kenneth. Strategy & Marketing : A Case Approach / Kenneth Simmonds: A Case Approach. 2nd ed. Oxford: Philip Allan, 1986.
MLA Edition CitationSimmonds, Kenneth. Strategy & Marketing : A Case Approach / Kenneth Simmonds: A Case Approach. 2nd ed. Philip Allan, 1986.
Warning: These citations may not always be 100% accurate.