Media research techniques / Arthur Asa Berger.

Media research techniques / Arthur Asa Berger.

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Bibliographic Details
Main Author: Berger, Arthur Asa, 1933-
Format: Book
Language:English
Published: Newbury Park, Calif. ; London : Sage, c1991
Subjects:
Mass media > Research > Methodology
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Description
Physical Description:vii,148p ; 23cm
Bibliography:Bibliography: p.142-143
ISBN:080394179X

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