APA Edition Citation

Jefkins, F. (1977). Advertising today / (by) Frank Jefkins (2nd ed.). International Textbook Co..

Chicago Edition Citation

Jefkins, Frank. Advertising Today / (by) Frank Jefkins. 2nd ed. London: International Textbook Co., 1977.

MLA Edition Citation

Jefkins, Frank. Advertising Today / (by) Frank Jefkins. 2nd ed. International Textbook Co., 1977.

Warning: These citations may not always be 100% accurate.