APA Edition Citation

Hiebert, R. E., Ungurait, D. F., & Bohn, T. W. (1974). Mass media : an introduction to modern communication: An introduction to modern communication. McKay.

Chicago Edition Citation

Hiebert, Ray Eldon, Donald F. Ungurait, and Thomas W. Bohn. Mass Media : An Introduction to Modern Communication: An Introduction to Modern Communication. New York: McKay, 1974.

MLA Edition Citation

Hiebert, Ray Eldon, et al. Mass Media : An Introduction to Modern Communication: An Introduction to Modern Communication. McKay, 1974.