APA Edition Citation

Wilmshurst, J. (1985). The fundamentals of advertising / John Wilmshurst. Heinemann, on behalf of the Institute of Marketing and the CAM Foundation.

Chicago Edition Citation

Wilmshurst, John. The Fundamentals of Advertising / John Wilmshurst. London: Heinemann, on behalf of the Institute of Marketing and the CAM Foundation, 1985.

MLA Edition Citation

Wilmshurst, John. The Fundamentals of Advertising / John Wilmshurst. Heinemann, on behalf of the Institute of Marketing and the CAM Foundation, 1985.

Warning: These citations may not always be 100% accurate.