Pricing for results : how to set prices, how to present prices, how to discount prices, how to negotiate prices / John Winkler. how to set prices, how to present prices, how to discount prices, how to negotiate prices /

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Bibliographic Details
Main Author: Winkler, John
Corporate Author: Institute of Marketing
Format: Book
Language:English
Published: London : Heinemann, on behalf of the Institute of Marketing, 1983
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245 1 0 |a Pricing for results :  |b how to set prices, how to present prices, how to discount prices, how to negotiate prices /  |c John Winkler. 
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504 |a Bibliography, p278. - Includes index 
650 0 0 |a Price policy 
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