APA Edition Citation

Winkler, J. (1983). Pricing for results : how to set prices, how to present prices, how to discount prices, how to negotiate prices / John Winkler: How to set prices, how to present prices, how to discount prices, how to negotiate prices. Heinemann, on behalf of the Institute of Marketing.

Chicago Edition Citation

Winkler, John. Pricing for Results : How to Set Prices, How to Present Prices, How to Discount Prices, How to Negotiate Prices / John Winkler: How to Set Prices, How to Present Prices, How to Discount Prices, How to Negotiate Prices. London: Heinemann, on behalf of the Institute of Marketing, 1983.

MLA Edition Citation

Winkler, John. Pricing for Results : How to Set Prices, How to Present Prices, How to Discount Prices, How to Negotiate Prices / John Winkler: How to Set Prices, How to Present Prices, How to Discount Prices, How to Negotiate Prices. Heinemann, on behalf of the Institute of Marketing, 1983.

Warning: These citations may not always be 100% accurate.