Case studies in international marketing / edited by Peter Doyle and Norman A. Hart.

Case studies in international marketing / edited by Peter Doyle and Norman A. Hart.

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Bibliographic Details
Corporate Authors: CAM Foundation, Institute of Marketing
Other Authors: Doyle, P. (Peter), 1943-, Hart, Norman A. (Norman Arthur), 1930-
Format: Book
Language:English
Published: London : Heinemann published on behalf of the CAM Foundation and the Chartered Institute of Marketing, 1982
Series:The Marketing series
Subjects:
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