%0 Book %E Doyle, P. (Peter), 1943- %E Hart, Norman A. (Norman Arthur), 1930- %I Heinemann published on behalf of the CAM Foundation and the Chartered Institute of Marketing %D 1982 %C London %G English %B The Marketing series %@ 0434903701 %T Case studies in international marketing / edited by Peter Doyle and Norman A. Hart.