Branding : a key marketing tool / edited by John M. Murphy. a key marketing tool /
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke :
Macmillan Academic and Professional,
1992
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 00803nxm-a2200229zn-4500 | ||
|---|---|---|---|
| 001 | 000189544 | ||
| 005 | 20220517112947.0 | ||
| 008 | 940223s1992----en-af---W----00-----eng-- | ||
| 020 | |a 0333560760 | ||
| 089 | |a 658.827 | ||
| 245 | 0 | 0 | |a Branding : |b a key marketing tool / |c edited by John M. Murphy. |
| 250 | |a 2nd ed. | ||
| 260 | |a Basingstoke : |b Macmillan Academic and Professional, |c 1992 | ||
| 500 | |a Previous ed.: 1987 | ||
| 504 | |a Includes bibliographical references | ||
| 650 | 0 | 0 | |a Brand name products |
| 650 | 0 | 0 | |a Business names |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | |a Murphy, John M., |d 1944- | |
| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000_BRA |7 0 |9 250232 |a PILKINGTON |b PILKINGTON |c MAIN |d 1994-02-23 |l 96 |m 16 |o 658.827/BRA |p 0400505592 |r 2022-08-26 |s 2022-05-17 |w 2018-02-01 |y LONG | ||
| 999 | |c 162490 |d 162490 | ||
| 942 | 0 | 0 | |0 2 |