Branding : a key marketing tool / edited by John M. Murphy. a key marketing tool /
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Other Authors: | |
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Format: | Book |
Language: | English |
Published: |
Basingstoke :
Macmillan Academic and Professional,
1992
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Edition: | 2nd ed. |
Subjects: | |
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Item Description: | Previous ed.: 1987 |
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Bibliography: | Includes bibliographical references |
ISBN: | 0333560760 |