APA Edition Citation

Murphy, J. M. (1992). Branding : a key marketing tool / edited by John M. Murphy: A key marketing tool (2nd ed.). Macmillan Academic and Professional.

Chicago Edition Citation

Murphy, John M. Branding : A Key Marketing Tool / Edited by John M. Murphy: A Key Marketing Tool. 2nd ed. Basingstoke: Macmillan Academic and Professional, 1992.

MLA Edition Citation

Murphy, John M. Branding : A Key Marketing Tool / Edited by John M. Murphy: A Key Marketing Tool. 2nd ed. Macmillan Academic and Professional, 1992.