APA Edition Citation

Bellenger, D. N., & Greenberg, B. (1978). Marketing research : a management information approach: A management information approach. R. D. Irwin.

Chicago Edition Citation

Bellenger, Danny N., and Barnett Greenberg. Marketing Research : A Management Information Approach: A Management Information Approach. Homewood, Ill: R. D. Irwin, 1978.

MLA Edition Citation

Bellenger, Danny N., and Barnett Greenberg. Marketing Research : A Management Information Approach: A Management Information Approach. R. D. Irwin, 1978.