McCarthy, D. J., Minichiello, R. J., & Curran, J. R. (1975). Business policy and strategy : concepts and readings: Concepts and readings. R. D. Irwin.
Chicago Edition CitationMcCarthy, Daniel J., Robert J. Minichiello, and Joseph R. Curran. Business Policy and Strategy : Concepts and Readings: Concepts and Readings. Homewood, Ill: R. D. Irwin, 1975.
MLA Edition CitationMcCarthy, Daniel J., et al. Business Policy and Strategy : Concepts and Readings: Concepts and Readings. R. D. Irwin, 1975.
Warning: These citations may not always be 100% accurate.