Jefkins, F. (1990). Modern marketing communications / Frank Jefkins. Blackie.
Chicago Edition CitationJefkins, Frank. Modern Marketing Communications / Frank Jefkins. Glasgow ; London: Blackie, 1990.
MLA Edition CitationJefkins, Frank. Modern Marketing Communications / Frank Jefkins. Blackie, 1990.
Warning: These citations may not always be 100% accurate.