Multinational marketing management : cases and readings / (compiled by) Robert D. Buzzell, John A. Quelch.

Multinational marketing management : cases and readings / (compiled by) Robert D. Buzzell, John A. Quelch. cases and readings /

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Bibliographic Details
Other Authors: Buzzell, Robert D. (Robert Dow), Quelch, John A.
Format: Book
Language:English
Published: Reading, Mass. ; Wokingham : Addison-Wesley, c1988
Subjects:
Export marketing > Management
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