Multinational marketing management : cases and readings / (compiled by) Robert D. Buzzell, John A. Quelch. cases and readings /

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Bibliographic Details
Other Authors: Buzzell, Robert D. (Robert Dow), Quelch, John A.
Format: Book
Language:English
Published: Reading, Mass. ; Wokingham : Addison-Wesley, c1988
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245 0 0 |a Multinational marketing management :  |b cases and readings /  |c (compiled by) Robert D. Buzzell, John A. Quelch. 
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504 |a Bibliography: p.499-500 
650 0 0 |a Export marketing  |x Management 
700 1 |a Buzzell, Robert D.  |q (Robert Dow) 
700 1 |a Quelch, John A. 
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