Multinational marketing management : cases and readings / (compiled by) Robert D. Buzzell, John A. Quelch. cases and readings /
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. ; Wokingham :
Addison-Wesley,
c1988
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| Subjects: | |
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| 001 | 000173602 | ||
| 005 | 20180201101439.0 | ||
| 008 | 940223s1988----en-a----W----00-----eng-- | ||
| 020 | |a 0201079968 | ||
| 089 | |a 658.8 | ||
| 089 | |a 658.800722 | ||
| 245 | 0 | 0 | |a Multinational marketing management : |b cases and readings / |c (compiled by) Robert D. Buzzell, John A. Quelch. |
| 260 | |a Reading, Mass. ; |a Wokingham : |b Addison-Wesley, |c c1988 | ||
| 504 | |a Bibliography: p.499-500 | ||
| 650 | 0 | 0 | |a Export marketing |x Management |
| 700 | 1 | |a Buzzell, Robert D. |q (Robert Dow) | |
| 700 | 1 | |a Quelch, John A. | |
| 999 | |c 148300 |d 148300 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_800000000000000_MUL |7 0 |9 221261 |a PILKINGTON |b PILKINGTON |c MAIN |d 1994-02-23 |l 16 |o 658.8/MUL |p 0400238039 |r 2014-10-15 |w 2018-02-01 |y LONG | ||