Multinational marketing management : cases and readings / (compiled by) Robert D. Buzzell, John A. Quelch. cases and readings /
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Other Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Reading, Mass. ; Wokingham :
Addison-Wesley,
c1988
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Bibliography: | Bibliography: p.499-500 |
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ISBN: | 0201079968 |