APA Edition Citation

Buzzell, R. D., & Quelch, J. A. (1988). Multinational marketing management : cases and readings / (compiled by) Robert D. Buzzell, John A. Quelch: Cases and readings. Addison-Wesley.

Chicago Edition Citation

Buzzell, Robert D., and John A. Quelch. Multinational Marketing Management : Cases and Readings / (compiled by) Robert D. Buzzell, John A. Quelch: Cases and Readings. Reading, Mass. ; Wokingham: Addison-Wesley, 1988.

MLA Edition Citation

Buzzell, Robert D., and John A. Quelch. Multinational Marketing Management : Cases and Readings / (compiled by) Robert D. Buzzell, John A. Quelch: Cases and Readings. Addison-Wesley, 1988.