Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs ; London :
Prentice-Hall,
c1991
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| Edition: | 4th ed. |
| Subjects: | |
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| Item Description: | Previous ed.: 1987 |
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| Physical Description: | xi,644p : ill ; 25cm |
| Bibliography: | Includes index |
| ISBN: | 0138519323 |