Kotler, P., & Andreasen, A. R. (1991). Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen (4th ed.). Prentice-Hall.
Chicago Edition CitationKotler, Philip, and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations / Philip Kotler, Alan R. Andreasen. 4th ed. Englewood Cliffs ; London: Prentice-Hall, 1991.
MLA Edition CitationKotler, Philip, and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations / Philip Kotler, Alan R. Andreasen. 4th ed. Prentice-Hall, 1991.
Warning: These citations may not always be 100% accurate.