Strategic marketing for nonprofit organizations : cases and readings / Philip Kotler, O.C. Ferrell, Charles Lamb.

Strategic marketing for nonprofit organizations : cases and readings / Philip Kotler, O.C. Ferrell, Charles Lamb. cases and readings /

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Bibliographic Details
Other Authors: Kotler, Philip, Ferrell, O. C. (Odies Collins), 1943-, Lamb, Charles, 1944-
Format: Book
Language:English
Published: Englewood Cliffs, NJ : Prentice-Hall, c1987
Edition:3rd ed.
Subjects:
Corporations, Nonprofit > Marketing
Corporations, Nonprofit > Marketing > Case studies
Marketing > Case studies
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245 0 0 |a Strategic marketing for nonprofit organizations :  |b cases and readings /  |c Philip Kotler, O.C. Ferrell, Charles Lamb. 
250 |a 3rd ed. 
260 |a Englewood Cliffs, NJ :  |b Prentice-Hall,  |c c1987 
500 |a Rev. ed. of, Cases and readings for marketing for nonprofit organizations. c1983 
504 |a Includes bibliographies 
650 0 0 |a Corporations, Nonprofit  |x Marketing 
650 0 0 |a Corporations, Nonprofit  |x Marketing  |x Case studies 
650 0 0 |a Marketing  |x Case studies 
700 1 |a Kotler, Philip 
700 1 |a Ferrell, O. C.  |q (Odies Collins),  |d 1943- 
700 1 |a Lamb, Charles,  |d 1944- 
740 0 |a Cases and readings for marketing for nonprofit organizations 
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