APA Edition Citation

Kotler, P., Ferrell, O. C., & Lamb, C. (1987). Strategic marketing for nonprofit organizations : cases and readings / Philip Kotler, O.C. Ferrell, Charles Lamb: Cases and readings (3rd ed.). Prentice-Hall.

Chicago Edition Citation

Kotler, Philip, O. C. Ferrell, and Charles Lamb. Strategic Marketing for Nonprofit Organizations : Cases and Readings / Philip Kotler, O.C. Ferrell, Charles Lamb: Cases and Readings. 3rd ed. Englewood Cliffs, NJ: Prentice-Hall, 1987.

MLA Edition Citation

Kotler, Philip, et al. Strategic Marketing for Nonprofit Organizations : Cases and Readings / Philip Kotler, O.C. Ferrell, Charles Lamb: Cases and Readings. 3rd ed. Prentice-Hall, 1987.