Multinational marketing management.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs (N.J.) ; London :
Prentice-Hall International,
1984
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| Edition: | 3rd ed. |
| Series: | Prentice-Hall series in marketing
Prentice-Hall international editions |
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| ISBN: | 0136051480 |
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