APA Edition Citation

Keegan, W. J. (1984). Multinational marketing management (3rd ed.). Prentice-Hall International.

Chicago Edition Citation

Keegan, Warren J. Multinational Marketing Management. 3rd ed. Englewood Cliffs (N.J.) ; London: Prentice-Hall International, 1984.

MLA Edition Citation

Keegan, Warren J. Multinational Marketing Management. 3rd ed. Prentice-Hall International, 1984.