Consumer behavior / (by) Peter D. Bennett, Harold H. Kassarjian.

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Bibliographic Details
Main Author: Bennett, Peter D. (Peter Dunne), 1933-
Other Authors: Kassarjian, Harold H.
Format: Book
Language:English
Published: Englewood Cliffs ; (Hemel Hempstead) : Prentice-Hall, 1972
Series:Foundations of marketing series
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Bibliography:Index
ISBN:0131693832