Cases in advertising and communications management / Stephen A. Greyser.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs ; London :
Prentice-Hall,
c1981
|
| Edition: | 2nd ed. |
| Subjects: | |
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|---|---|---|---|
| 001 | 000163525 | ||
| 005 | 20180201101009.0 | ||
| 008 | 940223s1981----uk-ahk--W----00-----eng-- | ||
| 020 | |a 0131185136 | ||
| 089 | |a 659.1 | ||
| 100 | 1 | |a Greyser, Stephen A., |d 1935- | |
| 245 | 1 | 0 | |a Cases in advertising and communications management / |c Stephen A. Greyser. |
| 250 | |a 2nd ed. | ||
| 260 | |a Englewood Cliffs ; |a London : |b Prentice-Hall, |c c1981 | ||
| 500 | |a Previous ed., 1972 | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Advertising |x Case studies |
| 952 | |0 0 |1 0 |4 0 |6 659_100000000000000_GRE |7 0 |9 204413 |a PILKINGTON |b PILKINGTON |c MAIN |d 1994-02-23 |l 8 |o 659.1/GRE |p 022390201 |r 2006-06-19 |w 2018-02-01 |y LONG | ||
| 999 | |c 139693 |d 139693 | ||