Practical advertising and publicity : effective promotion of products and services to industry and commerce. effective promotion of products and services to industry and commerce.

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Bibliographic Details
Main Author: Hart, Norman A. (Norman Arthur), 1930-
Format: Book
Language:English
Published: London : McGraw-Hill, c1988
Edition:4th ed.
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100 1 |a Hart, Norman A.  |q (Norman Arthur),  |d 1930- 
245 1 0 |a Practical advertising and publicity :  |b effective promotion of products and services to industry and commerce. 
250 |a 4th ed. 
260 |a London :  |b McGraw-Hill,  |c c1988 
500 |a Previous ed. published as "Business to business advertising", 1984 
650 0 0 |a Industrial publicity 
700 1 |a Hart, Norman A.  |q (Norman Arthur),  |d 1930-.  |t Business to business advertising 
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