Practical advertising and publicity : effective promotion of products and services to industry and commerce. effective promotion of products and services to industry and commerce.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
c1988
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| Edition: | 4th ed. |
| Subjects: | |
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| Item Description: | Previous ed. published as "Business to business advertising", 1984 |
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| ISBN: | 0077070798 |