The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers with Robert L. Shook. insights into the world's most successful marketing organization /
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Main Author: | Rodgers, F. G. (Francis G) |
---|---|
Other Authors: | Shook, Robert L., 1938- |
Format: | Book |
Language: | English |
Published: |
New York ; London :
Harper & Row,
c1986
|
Subjects: | |
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