TY - BOOK TI - The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers with Robert L. Shook. AU - Rodgers, F. G. (Francis G) A2 - Shook, Robert L., 1938- CY - New York ; London PB - Harper & Row PY - 1986 LA - English SN - 0060155221 ER -