The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers with Robert L. Shook. insights into the world's most successful marketing organization /

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Bibliographic Details
Main Author: Rodgers, F. G. (Francis G)
Other Authors: Shook, Robert L., 1938-
Format: Book
Language:English
Published: New York ; London : Harper & Row, c1986
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100 1 |a Rodgers, F. G.  |q (Francis G) 
245 1 4 |a The IBM way :  |b insights into the world's most successful marketing organization /  |c F.G. "Buck" Rodgers with Robert L. Shook. 
260 |a New York ;  |a London :  |b Harper & Row,  |c c1986 
504 |a Includes index 
610 2 0 |a International Business Machines Corporation 
700 1 |a Shook, Robert L.,  |d 1938- 
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