APA Edition Citation

Rodgers, F. G., & Shook, R. L. (1986). The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers with Robert L. Shook: Insights into the world's most successful marketing organization. Harper & Row.

Chicago Edition Citation

Rodgers, F. G., and Robert L. Shook. The IBM Way : Insights into the World's Most Successful Marketing Organization / F.G. "Buck" Rodgers with Robert L. Shook: Insights into the World's Most Successful Marketing Organization. New York ; London: Harper & Row, 1986.

MLA Edition Citation

Rodgers, F. G., and Robert L. Shook. The IBM Way : Insights into the World's Most Successful Marketing Organization / F.G. "Buck" Rodgers with Robert L. Shook: Insights into the World's Most Successful Marketing Organization. Harper & Row, 1986.