Advertising : its role in modern marketing. its role in modern marketing.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
(Hinsdale, Ill.) :
Dryden Press,
c1978
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| Edition: | 4th ed. |
| Series: | The Dryden Press marketing series
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
659.1/DUN |
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| Copy [017690801] | Available |