The practice of marketing management : analysis, planning, and implementation. analysis, planning, and implementation.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York ; London :
Macmillan ; ,
1988
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| Subjects: | |
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| 008 | 940223s1988----uk-a----W----00-----eng-- | ||
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| 089 | |a 658.8 | ||
| 100 | 1 | |a Cohen, William A. |q (William Alan), |d 1937- | |
| 245 | 1 | 4 | |a The practice of marketing management : |b analysis, planning, and implementation. |
| 260 | |a New York ; |a London : |b Macmillan ; |b , |c 1988 | ||
| 650 | 0 | 0 | |a Marketing |x Management |
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