APA Edition Citation

Dichter, E. (1964). Handbook of consumer motivations / : the psychology of the world of objects / by Ernest Dichter: The psychology of the world of objects. McGraw-Hill.

Chicago Edition Citation

Dichter, Ernest. Handbook of Consumer Motivations / : The Psychology of the World of Objects / by Ernest Dichter: The Psychology of the World of Objects. New York: McGraw-Hill, 1964.

MLA Edition Citation

Dichter, Ernest. Handbook of Consumer Motivations / : The Psychology of the World of Objects / by Ernest Dichter: The Psychology of the World of Objects. McGraw-Hill, 1964.