Motivation in advertising : motives that make people buy / Pierre Martineau. motives that make people buy /

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Bibliographic Details
Main Author: Martineau, Pierre
Format: Book
Language:English
Published: New York : McGraw-Hill, 1957.
Subjects:
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100 1 |a Martineau, Pierre 
245 1 0 |a Motivation in advertising :  |b motives that make people buy /  |c Pierre Martineau. 
260 |a New York :  |b McGraw-Hill,  |c 1957. 
650 0 |a Advertising  |x Psychological aspects 
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