Martineau, P. (1957). Motivation in advertising : motives that make people buy / Pierre Martineau: Motives that make people buy. McGraw-Hill.
Chicago Edition CitationMartineau, Pierre. Motivation in Advertising : Motives That Make People Buy / Pierre Martineau: Motives That Make People Buy. New York: McGraw-Hill, 1957.
MLA Edition CitationMartineau, Pierre. Motivation in Advertising : Motives That Make People Buy / Pierre Martineau: Motives That Make People Buy. McGraw-Hill, 1957.
Warning: These citations may not always be 100% accurate.